Strategic Management

This course introduces the field of Strategic Management. You will develop an understanding of how firms compete by learning about important analytical approaches that underlie business strategy. You will learn key tools and theories to manage your strategy and how they can be applied to the identification, selection and implementation of your business goals and objectives.



  • Competitive environment

  • Strategic choices

  • Strategy development process

  • Managing strategic change

  • Culture and strategy

  • Strategic purpose

  • International strategy

  • Evaluating business performance


  • Manage your business strategy

  • Identify and address your business threats and opportunities

  • Plan and execute an effective strategic plan

  • Leverage and sustain your competitive advantage